Every business owner who is active on social media has had this experience. You spend an evening creating content, writing captions, choosing hashtags, and scheduling posts. The post goes live. You get a few likes. A couple of views. Maybe a comment from a friend. And then... nothing. No leads. No enquiries. No real growth. The problem is almost never the platform. It is the absence of a content strategy. Creating content and having a content strategy are two very different t

A few years ago, PR was something only big brands with big budgets could afford. You needed to hire a PR agency, pitch journalists, and hope for a mention in a newspaper or on a TV channel. That world has completely changed. Today, a single well-placed article, a podcast interview, a LinkedIn post that gets shared, or a mention on a credible website can do more for your brand than a year of paid advertising. This is the power of digital PR, and it is available to every busine

In this post, Jinesh Chauhan pens down why Brand Identity is important for Indian businesses. More importantly how and why a marketing consultant with 22 years of expertise is required right now for your business growth.

If you run a small or medium business in India, you have probably tried some form of digital marketing. Maybe you ran a few Facebook ads. Maybe you hired someone to post on Instagram three times a week. Maybe you paid for a Google ad that got clicks but no calls. And now you are wondering: does digital marketing actually work for businesses like mine? It does. But only when it is done with strategy, not just activity. Here are 5 digital marketing strategies that actually driv

SEO in 2026 is not what it was in 2022. Google has changed. AI has changed how people search. And if your business is still doing the same old keyword stuffing and backlink buying, you are not just behind, you are invisible. For businesses in Mumbai and across India, the window to get ahead on both Google search and AI-powered search results is open right now. But it is not going to stay open forever. At Brand Path, we work with Indian businesses on SEO and digital marketing

India's D2C market is booming. With over 800 D2C brands and a market expected to cross $100 billion by 2027, the opportunity is real, the competition is brutal, and the question every founder is asking is: how do I stand out? The answer is not a better discount. The answer is not another Meta ad campaign. The answer, almost always, is a clear and powerful brand strategy. At Brand Path Marketing Consultancy, we have worked with D2C founders across Mumbai and across India, and